Computer and Internet technologies are developing so quickly and successfully, that more and more aspects of the business being transferred from the real world into the virtual world. This process is not a party and avoided publicity. Some companies have long started to reallocate its budget to advertising on the Internet, gradually reducing the volume of conventional types of promotion, for example, work at exhibitions or outdoor advertising, since they are not so efficiently perform their functions.
At first glance it seems that Internet advertising is no different from ordinary advertising. What is the difference, whether you saw a banner on one of the sites, or billboards on the street? The announcement in the newspaper or in one of case-directories?
However, online advertising is much more flexible and convenient tool. If you paid attention to a company online, then visit her site, just to find it much more. Does not that outdoor advertising can not distinguish the same informative. In addition, the network exists and advertising that users see when users search for certain keywords. Its advantage is that it «gets to the eye» at a time when a user is most interested in your product or service and is ready to order. Yes, and such advertising pays off faster, because the company pays only for the user to the site, but not for her show.
Internet advertising as a special kind of business started to evolve relatively recently. Some analysts suggest that the market is still not very clear, and no specific studies that have shown the effectiveness of such advertising. But the major representatives of the industry, such as «Yandeks.Direkt» or «Begun», began to publish financial statements, to conduct an independent audit.
And the emergence of the first serious impact evaluations of Internet advertising is no longer in sight. While many companies, having their own marketing research, has now come to the conclusion that the impact of such advertising is indeed serious.
Some companies have long started to reallocate its budget to advertising on the Internet, gradually reducing the volume of conventional types of promotion, for example, work at exhibitions or outdoor advertising, since they are not so efficiently perform their functions.
To give a brief overview of types of Internet advertising:
Banner advertising
The oldest type of Internet advertising has become traditional. Represents a reference in a static or animated advertising image / caption. There is advertising through banner ads (purchase impressions), all simple - you place on your website code, causing the accidental download of banner баннерообменной network instead of on other sites as many times your banner will be shown net of commission network (10%), most баннерообменных networks works Shows redemption prices for all different and a lot of money does not earn money if your site does not attend at least 2-3 thousand visitors a day. Almost all the networks at least installed on the redemption of impressions, but if you have not accumulated enough, you can sell them. Another method of banner advertising - this is a paid placement of banners on popular resource. It is very beneficial both for the owners of advertising sites, and advertisers themselves so that the banner is placed on thematic vysokoposeschaemyh resources. In this way, the advertiser receives a large number of impressions (and, in consequence, and the growth of clicks) for the relatively high price.
Contextual advertising
Contextual advertising - this is a very effective method of conveying information to a targeted audience in the fastest possible time. Usually it is paid for clicks (conversions) and not on impressions, the advertiser pays only for the target visitors. Number of advertising spaces on the site advertising is severely restricted, and display ads will be those advertisers who have appointed a great bid. Therefore, the competitive focus of the price of one game is very high. A huge plus for your site, if he has any specific topics: the visitors click on ads more often.
Contextual advertising in search engines
The idea is simple and genius - alongside search results on a given user query is issued to a few commercial advertisements (tied of course to this query).
Advertising in newsletters
Often, many underestimate this type of advertising, though, thanks тематичности shots, it makes it easy to apply it to the target audience. By the way, relatively inexpensive and effective.
Search engine optimization
The set of measures to improve the position of the site in search engines for specific keywords. It differs from contextual advertising, lower cost (though in the long term). Is not direct advertising, but helps to attract targeted visitors (ie, solves one of the main objectives of advertising on the internet).
There are other non-traditional (illegal) forms of Internet advertising - it is all kinds of spam. This includes: bulk mail, spam, through ICQ, massive post advertising messages on guestbooks, forums, search spam and so on.
As you can see, there are many types of Internet advertising, so you should assume that it will continue to grow very active, may have some other form of advertising, or change the laws of the market. To say that it replace off-line advertising, of course, is not, but the fact that it has already become an effective instrument for advancing sufficiently obvious.
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