Typically, advertising in Business to Business «not said». The use of television or radio for announcements, such as «goods wholesale» or «production equipment direct from the manufacturer», is not effective because it almost does not reach the target audience. There are exceptions - the business services sector, which actively uses «voice» of mass media. In the absence of «voice», it is important to visually present your product, properly position your company logo placed on the business portals, add the product to the board business ads.
B2B sector is already using the Internet resources, creates and updates the corporate sites. The most effective ad placement is considered the treatment «image». On the decoding of the text (emblematic of information) requires time and effort (eg, long and complex description of the technical characteristics of metal-working machinery, of course, necessary). Analog information (photo equipment), is seen much more quickly, can demonstrate the size, will create a common understanding.
If your corporate website you conditionality developers determine how best to provide information, how to add pictures and how they integrate into the text. Another case with advertising on a business portal, electronic catalogs, shopping sites B2B, professional forums. The owner and developer specifies certain «rhythm» your business relationships. Your selection (placement of photos, logo, size, location), before the developer is limited.
The most common limitation is the size of uploaded images. Bad or good? Many business portals image upload feature absent. This site best overlooked - excess waste of time. Companies which are interested in wholesale purchases of glass, is unlikely to draw attention to the inconspicuous announcement «glass wholesale». Company logo or (preferably «and») photo of the proposed glass strongly believe a potential client's interest. Limiting the size of the image is made solely for the benefit of the user - the small size of the image does not load pages, it makes downloading fast and easy to work. For example, an international multi-trading platform B2B-club.ru, the size of the image is as limited, but it is possible to upload multiple pictures.
One picture - better than either one, two - better than one. The ability to submit a few pictures of one item in different angles on the same resource is not always the case, therefore, only increases the credibility and popularity of the trade area among the users. How to offer? Some B2B Club are trying to submit my company logo and a picture presented on the site of the goods, others - to post photos of the goods from the multi-angle (to make the images more vivid and voluminous). It is already in the first stage of acquaintance with a promotional offer to show that the wholesale buyers have a choice.
Location of the pictures on the trading floors and other portals.
Add a product / service to the directory - then place the ad in a predetermined location. You can select the category and subcategory for the goods / services: tools, toys, clothing, manufacturing, and industrial equipment, furniture, products for home, packing, paper, and others. Electronic catalogs are convenient to the fact that ads are a convenient box with a certain position and the aspect ratio. These catalogs are easy to search and view business proposals. On the B2B site for the convenience of users, there are a few useful functions.
First, all photos posted «List», as follows: under the picture there is a button with a number of photos by clicking on a new figure on the ground last appears immediately following. This saves the user from the cumbersome and randomly placed images. Secondly, it is possible to enlarge each picture.
But the most attractive location for images to be place in the top positions of the business area. Registered (which is not small, it is important for free) to choose the company offers several top positions. Their number is strictly limited, because the service deployment in TOPah fee, although in comparison with the cost of advertising in print media and immaterial.
TOP first level - the most visible place on the portal, as each user will see a logo or product picture on each page. TOP Level 2 - the location on the start page of the portal. Tops 3 and 4, to attract more attention in a given category and subcategory. This benefit will provide you among competitors. Fee visibility - normal market economy. This is a sort of visual merchandising.
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