The Internet advertising future

Friday, July 31, 2009

Computer and Internet technologies are developing so quickly and successfully, that more and more aspects of the business being transferred from the real world into the virtual world. This process is not a party and avoided publicity. Some companies have long started to reallocate its budget to advertising on the Internet, gradually reducing the volume of conventional types of promotion, for example, work at exhibitions or outdoor advertising, since they are not so efficiently perform their functions. 

At first glance it seems that Internet advertising is no different from ordinary advertising. What is the difference, whether you saw a banner on one of the sites, or billboards on the street? The announcement in the newspaper or in one of case-directories? 

However, online advertising is much more flexible and convenient tool. If you paid attention to a company online, then visit her site, just to find it much more. Does not that outdoor advertising can not distinguish the same informative. In addition, the network exists and advertising that users see when users search for certain keywords. Its advantage is that it «gets to the eye» at a time when a user is most interested in your product or service and is ready to order. Yes, and such advertising pays off faster, because the company pays only for the user to the site, but not for her show. 

Internet advertising as a special kind of business started to evolve relatively recently. Some analysts suggest that the market is still not very clear, and no specific studies that have shown the effectiveness of such advertising. But the major representatives of the industry, such as «Yandeks.Direkt» or «Begun», began to publish financial statements, to conduct an independent audit. 

And the emergence of the first serious impact evaluations of Internet advertising is no longer in sight. While many companies, having their own marketing research, has now come to the conclusion that the impact of such advertising is indeed serious. 
Some companies have long started to reallocate its budget to advertising on the Internet, gradually reducing the volume of conventional types of promotion, for example, work at exhibitions or outdoor advertising, since they are not so efficiently perform their functions. 

To give a brief overview of types of Internet advertising: 

Banner advertising 
The oldest type of Internet advertising has become traditional. Represents a reference in a static or animated advertising image / caption. There is advertising through banner ads (purchase impressions), all simple - you place on your website code, causing the accidental download of banner баннерообменной network instead of on other sites as many times your banner will be shown net of commission network (10%), most баннерообменных networks works Shows redemption prices for all different and a lot of money does not earn money if your site does not attend at least 2-3 thousand visitors a day. Almost all the networks at least installed on the redemption of impressions, but if you have not accumulated enough, you can sell them. Another method of banner advertising - this is a paid placement of banners on popular resource. It is very beneficial both for the owners of advertising sites, and advertisers themselves so that the banner is placed on thematic vysokoposeschaemyh resources. In this way, the advertiser receives a large number of impressions (and, in consequence, and the growth of clicks) for the relatively high price. 

Contextual advertising 
Contextual advertising - this is a very effective method of conveying information to a targeted audience in the fastest possible time. Usually it is paid for clicks (conversions) and not on impressions, the advertiser pays only for the target visitors. Number of advertising spaces on the site advertising is severely restricted, and display ads will be those advertisers who have appointed a great bid. Therefore, the competitive focus of the price of one game is very high. A huge plus for your site, if he has any specific topics: the visitors click on ads more often. 

Contextual advertising in search engines 
The idea is simple and genius - alongside search results on a given user query is issued to a few commercial advertisements (tied of course to this query). 

Advertising in newsletters 
Often, many underestimate this type of advertising, though, thanks тематичности shots, it makes it easy to apply it to the target audience. By the way, relatively inexpensive and effective. 

Search engine optimization 
The set of measures to improve the position of the site in search engines for specific keywords. It differs from contextual advertising, lower cost (though in the long term). Is not direct advertising, but helps to attract targeted visitors (ie, solves one of the main objectives of advertising on the internet). 

There are other non-traditional (illegal) forms of Internet advertising - it is all kinds of spam. This includes: bulk mail, spam, through ICQ, massive post advertising messages on guestbooks, forums, search spam and so on. 
As you can see, there are many types of Internet advertising, so you should assume that it will continue to grow very active, may have some other form of advertising, or change the laws of the market. To say that it replace off-line advertising, of course, is not, but the fact that it has already become an effective instrument for advancing sufficiently obvious.

How to earn on the Internet or IT money in a reality


The impetus for writing this article, I gave my friend who came up to me probably to pre-prepared question: "How to receive money from the Internet?" .. On this question, I gave him a simple and clear answer: "Work must be your head!" What is and try to explain to you Dear readers of my site ... 
Interpretation of the phrase "earnings in the Internet, many associated with an infinite money then where is drawn fighter for the independence of the United States, but when a man gets in this boundless world of normal, routine work, he is finally beginning to understand that it is not so easy to get long-awaited den.znaki without attachments. So the most basic techniques of earnings in the Internet, in this article, I wish only to consider ways of earning on their site, without affecting such things such as stock trading. 
Underlying earnings at its site in the first place is the process of its creation. It is time investment ... of course you can create a "super" site on a server or be free, but consider creating a site that you have already gubite its earnings on the stump ... Neither a normal affiliate program does not agree to commit to a site which located on the free hosting. Therefore you will need a minimum of a domain name (what you decide of course) and hosting (stable! He would not hang and say update it). Then of course you will need content management system, such networks can be found in a lot so I will not advise. Here we have identified with attachments ... 
Now we need to choose the subjects of our future site ... (read the article: "How to determine the theme of the site?") If the determination to the topic of your future website is successful you will need to address the promotion of a site. Promotion of the concept of a broad and abstract ... there are 2 ways to plug into my mind: the first - for the visitors, the second - on the figures. Let us consider each separately: 
For Visitors 
As a promotion for the visitors, there are some difficulties ... in fact agree that the sites with the theme you have chosen not one, and not ten ... there are at least tens of hundreds of ... and therefore the first that you need to do is correctly identify the keywords, search terms and content of the site. 
At rates 
When you plug in tsiferki no acute need for unique content and targeted traffic ... there is an urgent need to link to your site with other topical resources that you will have to initially buy in bulk. You may also like to conduct an active exchange of links, but not in any way, do not install on the site because of links Such catalogs are directly violating the license Yandex, and therefore a direct way at least pessimizatsiyu extradition, and even in banks that are much more terrible. 
And so with the basic concepts of creating a site to earn money and with the kinds of sites we understand. Now it is time to review the stability of earnings: 
• Contextual Advertising 
• Sale of links 
• Partnership 
The extensive list of affiliate programs, I think have no meaning here ... 
I hope that this article will help you a little look into the world of earnings in the Internet and accurately coordinate their actions in this direction.

Why do celebrities becoming blogs or using the money you earn?

Blogs and diaries have become part of a big family - under the title «sucking money out of advertisers'». And helps in this case you. As this happens you will know after reading this article. 

How do you earn with the help of celebrities? 

If you think you read revelations celebrities, then you are deeply mistaken. The probability that the diary writing good PR men is 99.9%. How to earn it? Here's an example - with attendance of a blog (diary) in 2000 people per day - an ad in this diary will cost from $ 100 per month. And this is only 1 ad. And you're wondering why you are living in poverty, and who - gets the money. 

As with the help you earn money the agency? 

Yandex, and other advertising agencies, with its contextual advertising. So LiveJournal (livejournal.com), you can create a simple account where you will have very few features, so the majority go to sponsored account, where the advertisement appears. And you sure poimeyut month from $ 10 - but you are ordinary person, nothing special. And how much money from the diary of celebrities? Answer: a lot! 
This market, you buy wholesale and sell retail. 

How to confront «Lipa»! First stage. 

Personally, I have counted 3 or have 4 different diary Zhirinovsky - supported by heavy advertising. What are his? Answer - No! 
The first thing to do, make a list of black list. The composition of this list should include all of those blogs that do not belong to celebrities. There are blogs, which are using someone else's name. It is these blogs should be sent to the blacklist. This list can be posted on forums and websites. 

How to stop working on the famous! Second stage. 

Avoid reading these diaries. With the help you earn money and you should clearly understand this. You know how much is an ad banner at mail.ru? I know: $ 500 per month - and this is the price for the hyperlink. Everyone can see the ads: «Timati created diary» or who - is there still. Ignore it. If you have come here, then you've done what you wanted. 

How to start earning yourself. Third stage. 

Create your blog, invite friends and participate in those communities that are truly useful. If you invest - at least a little effort, you can earn $ 100 a month myself and not give them to other people - visiting the blogs of celebrities. 

Conclusions: 
Do not create an idol himself. Otherwise, you obviously considers himself a loser, and his idol tied for first place. You want to play and be luzerom? If your answer «Yes», then keep on reading blogs of celebrities - and helped earn him a new house, car, album. 

I believe in you, dear readers, you all will turn out! The main thing is to play its own rules, rather than on the rules of other people that they wrote for you!

How to earn through the Internet, spending for 2-3 hours a day the time?


Introduction. 
In 2004, I asked myself the question: «How to earn through the Internet, spending 2 -3 hours of his time?». For several years I was looking for the answer to this question. Today I will share several ways to pay via the internet with their readers. This article is only a listing of ways to pay, more detailed information on each of these ways, I publish later. 

Preface. 
The first thing to understand - the internet you will not find highly paid work - if you do not know how to do it. A simple rule - the higher your qualification, the greater your earnings. What to do if you do not know how? All you can read, write, and view pages on the Internet, but this is already enough to earn the first $ on the internet. 

The first way to pay via the internet: 
SAR (system of proactive promotion), postal, paid forums - such projects to pay you for browsing, reading mail, for icq messages for comment for the post. All you need to do - to choose one or two projects to register and get to work. The most profitable - is paid forums, where your message, you will pay. Millions of you will not earn, but the first $ - it's easy. 

The second way to pay via the internet: 
Take part in an affiliate program, the main purpose of attracting customers. By registering for such a project, you get a ref. link. If people sign up for your link, it will be your counterpart, you will receive profit from it. Everything is simple, if you have advertising on the internet, if not, this is not for you. There are other affiliate programs, for example, from Ahava - sign up, you get a free web site, promoting you get the money. Also, existing partnerships shops if the goods purchase on your site, then part of the revenue you receive. 

The third way to pay via the internet: 
If you have a website, you can earn money by selling advertising spaces. You do not have to go to the advertiser, there are many advertising agencies. Register at one of them, you get a html-code that is inserted on any page of your site. If your high enough тИЦ and PR, is $ 100 per month - this is not the limit. 

The fourth way of earning through the internet: 
Selling electronic products: books, scripts, аватарки, logos, photographs, texts - this is not a complete list of electronic goods. To sell such goods, you do not have to create your page, just use one of the shops, auctions. Sign up, tell us your goods, and the system it will sell itself. The only problem is to create an electronic product that will be important and rare. Example: One person created a script, sell it for $ 9 per copy, sold 2000 copies. 

The fifth way of earning through the internet: 
Offer services to the market, the more rare and the actual service, the greater your earnings. Advertising, design, programming, solution of problems in mathematics and physics - all services. Services can be in the shops, auctions, forums, friends through icq. Gradually, you will earn a name for itself in the network, and you will not pay for the result, but for the fact that you took up the case. In addressing the 4 tasks of higher algebra, I earned $ 10 - spent 25 minutes. 

The sixth way to pay via the internet: 
Investing in different projects and initiatives. On the Internet many people who have ideas and no money. This is the most dangerous type of earnings, as well as on the Internet is «Kidal», which will take you money and you do not. Therefore, be sure to check the scan and ask for a passport. Projects for investment can always be found on forums and sites such topics as simple as typing in the search engines: «We need an investor». 

Conclusion: 
On the Internet you can earn money. Do not be afraid to make mistakes, most do not repeat them.

The information about accounts on rapidshare: rules, purchase of accounts


Rapidshare файлообменник most popular on the Internet. It was established in mid 2005 and was located at rapidshare.de. In December 2006, rapidshare.de servers were hammered by a string, then opened a new service rapidshare.com with more powerful servers and the Internet channel. 

On rapidshare you can download as well as download files to the same free of charge, but there are many restrictions, such restrictions on the speed, the number of downloads, to resume, etc. What would lift these restrictions, you need to buy a premium at rapidshare. You can buy a premium akkaut 1 month, 3, 6 and 12 months on the site rapidshare, if you have a credit card ... 
What to do if you do not have a credit card? Fortunately for our time a lot of resources on the sale of premium for rapidshare.com webmoney, I have money, 
e-gold. One of these resources is a marketplace for the sale of premium at rapidshare E-Wm.Net, delivery is carried out immediately or immediately after payment. The resource is located at 
e-wm.net, here you can buy rapishare.com premium account for 1 month, as well as 3 months. Immediately after payment you will receive your login and password, then it can be safely used on the service rapidshare.com. 

What gives us a premium account on rapidshare? 

There are no restrictions on speed! speed is limited only by your channel 
There are no restrictions on the number of Mb per hour 
Unlimited number of users 
Unlimited parallel downloads 
Support manager 
Support resume 
Instant download 
The existence of extra - slots at crowded server 
Use RapidShare URL-Checker 
Direct download from RapidShare 
Using Rapidget to download and upload files 
Files are not deleted after a certain period of time 
When downloading files, you get a premium - the glasses, after which you can translate into a new account 

Buying premium account at rapid speeds, you get unlimited access to the latest movies, the latest games, useful programs. You receive unlimited disk space on which you can store or transfer your files to other people. Also using premium akkunt it is possible to have good earnings, for example: you have a premium of ACC, it unloads your files (eg movie) to place links to these files on the Internet (for example VAREZE site), after 10000 downloads you can make and sell another premium account for a month, a $ 10, unload movies 10 - 20, and placing them on the Varese sites a day, you can easily get 10000 - 20000 premium points, and then convert them to premium accounts and selling.

Exchange of values. Use of the computer for income reception

The old wisdom states that: "There are three things that people can watch forever: how to light a fire, like flowing water, and how the other person." I would like to add that as a person can look forever and for another thing - the growth of their own money. 
A long time, I want to build your business so that all that I have left to do - is to watch my money grow. Needless to say, do this turned out not very easy. 
Initially, a person has three values, the data him by nature, so the value of health and beauty, the value of the mind (and here I took the talent) and the value of time. Man goes to school or university in order to obtain another value - the value of knowledge and experience, depending on the capacity of his mind and discipline it is successful or unsuccessful in gaining knowledge. When a person finishes the study, he goes to work, and here he uses his property for the purchase money. Every person in our society have a choice - what value to use for the money. Basically, people use the value of time and value of health, usually even unaware of this. These are the people working at the plant, cleaners, handymen construction, porters, etc. Second on the popularity of exchange values - is the exchange value of time and value of knowledge and experience for money. Engineers, lawyers, translators ... the more they work, the more they get experience and, often, the less they need to stretch brains for further work. Sometimes, over time, the brain of these people at first glance have the intellectual professions becomes absolutely not necessary, which leads to its degradation. I have not had time to watch really stupid teacher at the university where I study. 
There are also people who, for money using the value of beauty (eg: model) worth of talent (mind) - artists, writers, create a product that has its own value. Some people manage other people's values, for example, the value of natural resources, but they have to spend our own forces. Needless to say, there are many ways to exchange property for money, and one of the major challenges of modern successful people learn to take and dispose of property. 
With the emergence of a powerful tool - a computer, a person has a chance (which few people use) to shift some of their duties on computer and save at this time. Why, for example, the computer does not make you money, so you can at the same time free to engage in more face things? At first glance, this seems a difficult task, but if you start slowly and with simple things, wasting their time on the generation of new knowledge and experience; count, reflecting (a real-cord) and earning at the beginning is not great, but the money, but later completely shifted to the calculator to work, you get rid of many problems that do not allow you to grow and get the result. 
There is no hundred percent ready systems for enrichment, but thousands of people earn millions of dollars, due to computer resources. To start, set itself the simplest program avtoserfinga, Understand how it works, so we obtain the money and have a small but non-stop income give you hope and confidence. Good day to you, and good luck! Remember, any time, with the right to the respect - it is a great victory.

How to earn money online?


Another article on the topic beaten with banal title. At this time, under my subjective perspective. 

If you discard fantastic and unrealistic ways it is: 

Telecommuting 
Earn Money on the sites (affiliate programs, advertising, etc.) 
Sale of tangible goods over the Internet 
Sales of digital products via the Internet 
Trading on auction 
Working with FOREX 

Yes that's all the real ways. Consider each in turn. 

Telecommuting (Freelance) 

There are lots of jobs that can be performed without leaving home: design, programming, administration sites, writing articles, etc. Payment can also be obtained by staying at home, this will help you to electronic payment systems. 

For this reason, many employers are cheaper to hire on a permanent job or remote workers. Remote workers do not have to pay the hospital, leave, do not need to include the office, so employers such form of cooperation is beneficial. 

Remote workers are to receive additional income, although for many it becomes a major. House work better. Remotely, you can find a better job, especially for people living in small towns, because employers can be from anywhere in the world. Let's say in the States or Europe for the same work are paid 2-5 times more. 

There are lots of specialized resources for remote work, or you can read my book on the remote work. 

As a conclusion I can say: if you are a programmer, a talented designer or an interpreter, you can safely go the employer. Writers of articles in the same price. 

Earn Money on the sites. 

Here it is necessary to establish and maintain the resources to visit. If there are attendance, it is possible to get the most benefit a variety of ways: to sell links from a site to earn from affiliate programs, contextual advertising on the systems, etc. 

Is not an easy task, but quite capable. Most web-masters contain dozens or hundreds of resources. Most of them filling and administration of remote workers are attracted. In the end, money makes money. 

Sale of tangible goods over the Internet. 

Maintain a real store cost, and not everyone can. Virtual shop requires a much less expensive to create and maintain. 

In recent years, the realities are such that without a good investment in the development and promotion work is virtually impossible. For that reason, beginners are assignments virtually unavailable. 

Sales of digital products via the Internet. 

The digital product - this e-book, script, database, etc. All that you can not feel your hands, all that is made up of ones and zeros of information. 

In recent times, there are many authors and developers of digital goods. Many of them have made very good progress and has long abandoned the real work. 

Competition is high, but with competent approach can achieve good results. And the beer does not work just lazy bezdar. 

Trade at auctions. 

Did you mean E-bay and Russian counterparts. Many have already made their trade on the auction profession. 

You can buy on E-bay cheap, and sell us more or vice versa. 

This mass pitfalls: payment, delivery, customs. Without a good book on E-bay or literacy tutor to start would be difficult. 

Working with FOREX 

FOREX - is an online exchange for trading with great credit leverage. From $ 1000 and credit leverage 1:100, you can perform transactions at $ 100 000. 

Without knowing your case will be a game on the FOREX like a venturesome and exciting lottery. 

Professionals also earned FOREX very good money. 

Conclusions. 

1. Work have to. 
2. It is possible that will have to learn and invest in education as the most valuable investment. 
3. Beginners are most available to remote work sites to earn and trade of digital goods.

This is a fashionable word - OPTIMIZATION


The term «optimization» involves obtaining something better. Strictly speaking, the best option - this option, which on certain properties and qualities, is the best of all other allowable options. 

It is important that the same version (eg version of the site) may be an optimal speed of loading and at the same time be far from optimal for their content. 

Similarly, a site that is optimal for one category of users may be just not optimal for the other categories of users. Because of these other users may have their own interests, preferences or goals of the site. 

This introduction is important to understand that in REALITY IS «OPTIMIZATION». And here once again to draw attention to the following: 

- In practice, any suitable one is not the best in all senses. It is best only in a certain sense, ie on certain characteristics, qualities; 

- All the best option is optimal from the perspective of individual consumers or consumer groups, but not for all customers at once. 

And what is the optimization of your site? - This is SEO - Search Engine Optimization. 
Recently, talk about optimizing sites with increasing frequency. There are entire companies - optimizers. On this subject carried out serious scientific and practical conferences, producing books and even invent the name of the new activities, such as «marketing search engine». 

What is the optimization? I will not burden the distinguished reader, the various technical terms and techniques. I assume that the reader can simply be there to engage in such things. His case - to do business and earn money. And most of the optimization will let the professionals to whom we pay for it. But it would be nice to know, for that matter of fact, it is necessary (and whether or not to do) to pay? 

Then in a concise form the main components and features of this process, which is now fashionable to refer to the word «optimization». 

1) OBJECTIVE OPTIMIZATION 
- Increase website rank in search engine ranking. It is about his own search engine ranking, according to which issued the search results. 

The higher the rank of a site, the better it is, according to a search engine meets the user's query. But any search engine is interested in the fact that most high-quality answer to a request from the user - so it is its main purpose. 

That is, if the user is asked a query «car», then the search engine to find these sites: 
- Which says it is on the machine «car», rather than on the river of the same name; 
- Where not just a passing reference to the title of «car», but rather provides extensive material on the vehicle; 
- Who have such popularity and prestige that are linked to a site about cars «car»; 
- Content which is relevant (ie not obsolete), and reliably; 
- Who are in good working order ... 

These are, generally speaking, the sound requirements. The higher the degree of compliance with those requirements, the higher the rank of a site in search engine ranking, ie: 
the higher the site in the search results and 
the more search engine users will see the site and 
the more users decide to go to this site and 
the higher the attendance of a site. 

Such a simple scheme. 

The difficulty is that to determine the degree of compliance with those requirements in practice is not easy (remember more that makes this robot - «stupid» the machine). A search engine developers just invent all sorts of methods and algorithms in order to teach robots to assess sites and identify among them those that best meet users' queries. 

2) ALGORITHMS APPLIED Search Engines for estimating and ranking SITES: 

- Different, ie each algorithm for its search engine. As a result, the rank of the same site can be very different in different search engines; 

- Are not known precisely, because they are kept secret. Includes only general recommendations and advice. In addition, what a particular search engine optimizers work determines experimentally - that is, first to do something and then watch that turned out; 

- Changing. Developers search engines constantly strive to improve the quality of their machines. This means that even in the same search engine rank the site may change over time. This once again confirms that the optimization - not an act but ongoing process. 

3) because the algorithm and the way search engines VARIOUS - OPTIMIZATION IS per TU, or other search engines. 

That is, the site is optimized for one search engine. It is in relation to it can be achieved the best results. However, it should be noted that in relation to other search engines improve, as a rule, is also observed. 

4) Conversion Optimizer to adjust your site so that it meet the MOST COMPLETE DIMENSIONS AND PROPERTIES, estimated robot search engine. 

In our example, such parameters may be: 
- Frequency of mentioning a combination of «car» visit the site; 
- Availability of the title * the title with the words «car» 
- Availability of titles, sections and references to these words; 
- Occurrence of the above words in a sentence or phrase; 
- Link popularity site 
and others. 

These parameters can be quite a lot. Each search engine evaluates them in different ways. In doing so, to some common parameters of a search engine can not turn a blind eye, while others consider very important. 

In general, optimizers bit deceiving the search engine robot - they alter the text, links, headers, etc., that robot is thought that the site best meets the demand and quality requirements, which evaluates the robot. 

So Optimizer make their sites - to search engine robots. Well, if they do not forget about living people and their proposed measures do not affect a site friendliness. 

But the answer to two categories of users (robots and people) - it is like to perform an optimization of two criteria. And any sistemschik say that satisfy two contradicting criteria fully impossible - you need a compromise. Or you need to choose what the visitors at this stage for you important. 

5) Any OPTIMIZATION NOT MET «general», and for which the quality, meaning and TEXT SITE. From the previous paragraph shows that the search engine evaluates the website pages from the perspective made by the search query. 

This means that you need to optimize your site for a certain set of texts, key words, which can enter in search queries. These key words and phrases make up the so-called semantic core of the site. Here's to the definition of the kernel and need to start promotion of the site in general, and optimization in particular. 

Incidentally, besides the general kernels semanticheskgo site that reflects its function, features and content, each page can be, and its semantic kernel. After all, the robot of search engine indexes and displays pages on your site individually. 

6) Generally speaking, search engines and Optimizer ARE «ON VARIOUS sides». 

Knowing the formal requirements, which evaluates the robot Optimizer from any, even the most uninteresting to the user site, may make a «car» for the robot. And the robot will think that this site very useful and interesting, and why give it to the tops of the rating. 

Search Engines with this fight. On the one hand, they do not want to worsen the outcome of the search his car, and thereby hurt their clients pozovateley. 

On the other hand, - SEO work takes them more money - because the more optimizers provide the attendance of a site, the less it needs to be paid advertising. In particular, we are talking about contextual advertising, which has become very popular in search engines in the past few years (see article «What is omitted Web Studio»). 

And the fight is happening because: 
- Improving the algorithms. For example, earlier Google just take into account links to your site from other sites. And now he is trying to evaluate and they are relevant to the site - that the popular reference site, for example, the construction does not affect the reference to the site from the field «Entertainment»; 

- Recognized by the search spam site (ie, the use of «black» optimization methods). Simple words, to the search spam is that enters into fraud search engine and its user - the author's request. 

For example, this spam is a repeated reference to the key words in a senseless, unreadable to the user's living or paste the text in the page set of keywords written in invisible text. 

- Deletion of sites suspected spam in the search, database search engine (called - «banned» our site). This, incidentally, can be a serious problem for the owner of the site. Imagine that your site visitors have stopped coming to Google and his attendance has fallen to 300-400 people per day. What, huh? The problem is compounded by the fact that search engines constantly change their algorithms, and what is not considered to be spam, could suddenly be so tomorrow. 
In the case of such zabanivaniya account to request a search engine, and solve the problem through negotiations. 

- Promotion of contextual advertising, as another method of moving sites. 

That is, if briefly, the essence of the optimization - fashionable nowadays in the market saytostroitelstva services. 

By the way, as you know, the General Board for the optimization of the site Owner from the creators of the search engines. Here it is: 


- «Do websites for people, not for the robots of search engines!» 


Very simple. But all the same - please note at least some of the above items. Let not the optimization, but a reasonable improvement is always possible. In order not to lose visitors because of the offensive shortcomings and mistakes.

E-commerce as a way to save


E-commerce as a way to save 
In this age, fewer and fewer have time to make a «walk» shopping, no hurry to select interesting product to have to buy it ... more and more time is spent working, and sometimes it happens that Running in the first got a shop we buy is not what one likes, but that podvernulos by hand. And learn all the functionality of the product ... A friend here just «on the run» bought as a gift a child nice teddy puppy. And after a while was very surprised when he heard barking dog in the house! It turns out that puppy is still able to bark, the store price tags on about this and there was no words, but she did not have time to wait for the seller-adviser and to hear a detailed story about toys. This example - rather good: the product showed more quality. And if on the contrary ... 
In situations of hard цейтнота online store is certainly more convenient and better than usual. It is no coincidence that Internet shopping is widely popular in cities where high pace of life (and, of course, where a well-developed Internet-space). This, of course, huge savings in time, which is especially important when a catastrophic shortages. You do not need to spend time on the road to the store and back, do not have to walk between the shelves and shelves, looking for that first section where you put the correct group of commodities, and then wait for the seller Consultant free and honored you by. There is no need to pull on everything that you buy (even the joy of shopping and could facilitate this «fate»). If you bought a gift to make a surprise on a certain day, then your home purchase needs to be and hide somewhere good. When you purchase goods through the online store, these problems can be solved by themselves. All you need - this is to click the mouse on the interests of a group of products, and then to the one that you like and you ppoluchite complete information about a product, including all operational details, dimensions, weight (if this is something big). After all these short procedures, you have to just add the selected item in your basket, place your order for the purchase and the address of delivery. Everything else will do for you, the staff magazine. Saved three or four hours it is possible to dedicate the work, children, or a favorite (least favorite). On the other hand, being alone with a computer, you are not prone to impulsive purchases, which often catch us cunning marketing, and environmental effects of the crowd. If you are unsure of the correct choice, you can not rising from chairs, «run» to other similar stores, compare prices and choose what you really like. 

Often, online stores offer merchandise at lower prices than real. This is due to the fact that the content of «outlet» in virtual space is cheaper than a real, if only because of the lack of the same rent for the premises. By the way, walking in step with the progress already, and many off-line stores have organized representation (in a familiar language, we offer additional branches) on the Internet. 

Deadline for Delivery typically ranges from 30 minutes (ready meals, food, drugs) to one or two days (other goods), if the shop is located in one of your city and up to two to three weeks required for the postage -- if it is a different city. This period can be reduced by using the services of courier services, but the cost of shipping, of course, increase. 

Many of the major stops and fear to get «a pig in a poke», they say, order one, and bring something nekonditsiyu, and that I then will it be done? We need to remember the main thing: the rules of trade, no one canceled regardless of whether there is a real shop, with the door and the sign above it, or a virtual screen of your monitor. Trade rules common to all, including the Law on the Protection of consumer rights, certification, etc. 
Statistical studies on the Internet and supported by Friends of experience, say: those who once benefited from the services of the Internet-shop afterwards regularly returned to that method of purchase. Accustomed to a good fast!

Industrial Internet Marketing


Typically, advertising in Business to Business «not said». The use of television or radio for announcements, such as «goods wholesale» or «production equipment direct from the manufacturer», is not effective because it almost does not reach the target audience. There are exceptions - the business services sector, which actively uses «voice» of mass media. In the absence of «voice», it is important to visually present your product, properly position your company logo placed on the business portals, add the product to the board business ads. 

B2B sector is already using the Internet resources, creates and updates the corporate sites. The most effective ad placement is considered the treatment «image». On the decoding of the text (emblematic of information) requires time and effort (eg, long and complex description of the technical characteristics of metal-working machinery, of course, necessary). Analog information (photo equipment), is seen much more quickly, can demonstrate the size, will create a common understanding. 

If your corporate website you conditionality developers determine how best to provide information, how to add pictures and how they integrate into the text. Another case with advertising on a business portal, electronic catalogs, shopping sites B2B, professional forums. The owner and developer specifies certain «rhythm» your business relationships. Your selection (placement of photos, logo, size, location), before the developer is limited. 

The most common limitation is the size of uploaded images. Bad or good? Many business portals image upload feature absent. This site best overlooked - excess waste of time. Companies which are interested in wholesale purchases of glass, is unlikely to draw attention to the inconspicuous announcement «glass wholesale». Company logo or (preferably «and») photo of the proposed glass strongly believe a potential client's interest. Limiting the size of the image is made solely for the benefit of the user - the small size of the image does not load pages, it makes downloading fast and easy to work. For example, an international multi-trading platform B2B-club.ru, the size of the image is as limited, but it is possible to upload multiple pictures. 

One picture - better than either one, two - better than one. The ability to submit a few pictures of one item in different angles on the same resource is not always the case, therefore, only increases the credibility and popularity of the trade area among the users. How to offer? Some B2B Club are trying to submit my company logo and a picture presented on the site of the goods, others - to post photos of the goods from the multi-angle (to make the images more vivid and voluminous). It is already in the first stage of acquaintance with a promotional offer to show that the wholesale buyers have a choice. 

Location of the pictures on the trading floors and other portals. 

Add a product / service to the directory - then place the ad in a predetermined location. You can select the category and subcategory for the goods / services: tools, toys, clothing, manufacturing, and industrial equipment, furniture, products for home, packing, paper, and others. Electronic catalogs are convenient to the fact that ads are a convenient box with a certain position and the aspect ratio. These catalogs are easy to search and view business proposals. On the B2B site for the convenience of users, there are a few useful functions. 

First, all photos posted «List», as follows: under the picture there is a button with a number of photos by clicking on a new figure on the ground last appears immediately following. This saves the user from the cumbersome and randomly placed images. Secondly, it is possible to enlarge each picture. 

But the most attractive location for images to be place in the top positions of the business area. Registered (which is not small, it is important for free) to choose the company offers several top positions. Their number is strictly limited, because the service deployment in TOPah fee, although in comparison with the cost of advertising in print media and immaterial. 

TOP first level - the most visible place on the portal, as each user will see a logo or product picture on each page. TOP Level 2 - the location on the start page of the portal. Tops 3 and 4, to attract more attention in a given category and subcategory. This benefit will provide you among competitors. Fee visibility - normal market economy. This is a sort of visual merchandising.